Journal of Socio-Cultural Studies of Khorasan

Journal of Socio-Cultural Studies of Khorasan

The effect of religious tourists Engagement on memorable experiences through cultural interaction

Authors
Seyed Morteza Ghayour Baghbani 1
Faezeh Hamed Hamrahiyan 2
Monireh Yegaane Mofrad 3
Mohammad Mortezaei 4
1 Assistant Professor of Department Management, Imam Reza International University, Mashad
2 PhD student Trade Policy Management, Imam Reza International University, Mashad, Iran
3 . PhD student Trade Policy Management, Imam Reza International University, Mashad, Iran
4 Graduate of Master of Religious Sacred Management, Imam Reza International University, Mashhad, Iran
10.22034/fakh.2022.302515.1497
Abstract
Religious tourism is one of the oldest and most important types of tourism that has a realistic share of dedicated tourism activities. Religious tourism, in addition to economic and financial aspects, also has a social connection with other Islamic societies and provides interaction between nations and cultures that have common points. The purpose of this study is to investigate the factors affecting the memorable experience of religious tourism and analyze its consequences, including the revisit intention and intention to recommend to others. The present study is an applied survey in terms of purpose and descriptive method in which the statistical population is religious tourists in the holy city of Mashhad and the 384 people were selected using simple random method. Data collection tool is a localized questionnaire, and its validity is through expert approval and in part with confirmatory factor analysis, convergent and divergent validity as well as its reliability through Cronbach's alpha and composite case reliability Assessed. In order to analyze the collected data, structural equation modeling was performed using SMART-PLS software. The results of this study showed that the engagement of religious tourists in Mashhad has a significant effect on cultural interaction and their memorable experiences. Also, memorable experiences of religious tourists in Mashhad have a significant effect on the destination revisit intention and recommend the destination to others. Finally, the engagement of religious tourists in Mashhad through cultural interaction affects their memorable experiences.
Keywords
Tourists Engagement
Religious Tourism
Cultural Interaction
Memorable Experiences

Subjects

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  • Receive Date 11 September 2021
  • Revise Date 16 December 2021
  • Accept Date 20 February 2022